Reviews & Reputation
Reviews and Reputation
A review can help or hinder a business reputation. Reviews can be a double-edged sword. Reviews can create great word-of-mouth to generate more business, but bad reviews can also turn away potential business. Reviews are one way a company reputation is viewed. Online reviews on a product or service can also affect the online reputation of a business. According to the Harris Poll, ‘The Reputation of America’s 100 Most Visible Companies‘, in 2016 – Amazon, Apple and Google are top with an excellent corporate reputation rating. It’s no coincidence these are some of the most successful businesses in the world!
Reviews can influence a person’s choice in deciding on being a patron of your business. Don’t leave anything up to chance. If you’re not sure how consumers feel about your business … ask! Create a customer satisfaction survey for direct customer reviews and take hold of your business’ reputation.
Word of Mouth
Word of Mouth Marketing is a way for people to share online reviews about their experience with a product or service. People buy from personal experience and word of mouth. According to a survey from Nielsen, 92% of consumers believe recommendations directly from family and friends over all other forms of advertising. Make sure that your customers have a reason to spread great consumer reviews about your business. And, always be ready to rectify the situation if your customer has an issue. Don’t forget to seek current and past client testimonials and consumer reviews for your business, product or service.
Social Media Monitoring
Social Media is the new word of mouth for online reviews about products and services. Online reviews help with your search engine optimization. Reviews also give people a way to see what previous customers thought about your product or service. Be sure to monitor social media sites for bad reviews and to view your product reviews. Always “listen” to the consumer reviews. Look for product and business reviews on: Amazon, Facebook, Google+, and Yelp. You can also find patient testimonials on physician websites and Healthgrades. You can also check out LinkedIn recommendations when researching service providers. When doing social media monitoring, it has to be a constant effort of listening and responding. Whether good or bad reviews, make sure you are engaging with all your customers and managing the digital community of your brand.
Online reputation management is part of digital marketing. Atlanta Digital Studio can manage all aspects of your company’s digital footprint. We offer brand management and online reputation services. Contact us if you’d like assistance with setting up or managing your accounts and responding to online company reviews.